05.01.2024 - SPORTFUL

05.01.2024 - SPORTFUL

Fifty years of quality, innovation and craftmanship.

Sportful was born in 1972, when Doct.Giordano Cremonese finally decided to found our brand. The story of the name is almost legendary: they open the dictionary, look and find that “sportful” means sportingly. It has a certain international flair, a global flavor, musicality… and the choice is made!
With Giordano, passion is transformed into profession, sports into clothing. Skiing, in fact.
On February 4, 1973 he cannot resist the temptation and he registers for the Marcialonga di Fiemme e di Fassa. Giordano wears the first cross-country ski suit made of acrylic and this was the beginning of a legendary path.

Now - almost 50 years later - Sportful is a renowned brand into the cross-country ski and biathlon. During this long-lasting tradition we were able to wear champions like Pietro Piller Cottrer, Silvio Fauner, Maurillo De Zolt, Gabriella Paruzzi and the most recent Federico Pellegrino and Dorothea Wierer; and win a lot of World Championships and Olympics medals in these disciplines. Together with this, we have the honor to support big events like the Marcialonga and Antholz Biathlon World Cup stage.

Today we are willing to continue our path and we are fully committed to produce and commercialize high quality, innovative and stylish products to support all the enthusiast cross-country ski athletes and biathletes.

Discover more on: www.sportful.com
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