10.05.2022 - Antholz as the premiere venue of the Milano Cortina 2026 Olympic Roadshow
Antholz, 11 May 2022 - In the coming weeks, the Winter Olympics 2026 will be presented in the various host cities by the "Milano Cortina 2026" Foundation, which has been commissioned to organise the Games.
For the premiere of these so-called roadshows on Tuesday afternoon, the "Olympic organisers" chose Antholz - which is probably also connected to the fact that the South Tyroleans are already well equipped and well underway in terms of planning and organising.
Vincenzo Novari, the managing director of the Milan Cortina 2026 Foundation, gave numerous facts and figures at the beginning of his presentation. For example, the next Winter Olympics will be fundamentally different from the previous editions. "The competitions will take place in eight different venues and thus cover an area of 22,000 square kilometres. These Olympic Games involve many people. This is also shown by the fact that for the first time in history local organising committees like the one in Antholz will be actively involved. This is great, but also a challenge. It should be the Olympic and Paralympic Winter Games of all people in the entire area," said Novari. For this reason, the Foundation has also decided that eight per cent of all tickets should go to those people who live in the Olympic destinations. This means that Milan Cortina has doubled the four per cent figure required by the International Olympic Committee.
Another IOC requirement, he said, was that as few new facilities as possible be built. "We already have 93 per cent of the necessary infrastructure, which we will adapt to the Olympic standard," Novari added. The foundation's executive director also stressed that just about everyone in the world knows the symbol with the five rings (98 per cent) and seven out of ten people would describe the Olympic Games as the most important sporting event in the world. "We expect three billion TV viewers worldwide and two million fans to watch the competitions in the 16 Olympic sports and six Paralympic disciplines on site in Italy. Three quarters of all Italians are excited that the Olympic Games will be held in their country," underlined Novari, who added that the organisation stands behind the values of purpose, commitment, legacy, respect and sustainability.
The Olympic Games of all people
Diana Bianchedi, a two-time Olympic fencing champion herself, explained in her remarks how they plan to further ignite enthusiasm for the Olympic Games in the coming weeks and months. "We are a big team made up of the public, institutional investors, the local community and partners. We need to involve all of them in the process. We have nine projects planned - the Casa Italia, the Olympic Torch Relay, the Mascot, etc. - and 21 key cultural, educational and inclusive events with which we want to do that," said the former top athlete.
Andrea Monti, the communications manager of Milan Cortina 2026, on the other hand, explained the genesis of Futura, the logo of the 2026 Olympic and Paralympic Winter Games. Symbolically, he said, a child draws the number 26 on a fogged-up window pane and sees his dreams through the space that has become free. The colour white is the sum of all the colours that appear in the Olympic rings. The colours red, green and blue, on the other hand, are found in the Paralympic logo and are also a symbol for the polar lights. Monti also explained who is allowed to use the logo in their communication or advertising. Meanwhile, lawyer Pietro Fea, who was the last speaker, provided more detailed information on the protection of rights.
Numerous representatives of South Tyrolean associations, societies and institutions attended the closed event, to which the mayor of the municipality of Rasen-Antholz - Thomas Schuster - gave the welcoming speech. In the morning, there had been an exchange of information between the Biathlon Committee Antholz and representatives of the Milan Cortina 2026 Foundation, as well as a visit to the stadium.