The Italian brands Karpos and Sportful, leaders in technical apparel for outdoor activities, cycling, and cross-country skiing, are pleased to announce the renewal of their partnership with the Organizing Committee of the Biathlon World Cup in Antholz for the upcoming editions of this prestigious international competition.

This renewal strengthens an established collaboration built on shared core values such as a passion for sports, the pursuit of excellence, and respect for the environment. The agreement confirms MVC Group S.p.A., through its brands Karpos and Sportful, as the official technical sponsor of the event, providing technical apparel through to the 2030 edition of the World Cup.

Karpos will supply customized technical clothing for the staff, volunteers, and members of the Organizing Committee. The experience gained over the years with ambassadors and athletes worldwide will be reflected in the garments, ensuring optimal comfort, protection, and freedom of movement throughout all operational phases of each event.

Since 1972, Sportful has specialized in technical apparel for cycling and winter sports such as cross-country skiing and biathlon. It will outfit selected athletes and support teams with high-performance, top-quality products developed in collaboration with the world’s leading professionals.

Official Statements

Alessio Cremonese – CEO of MVC Group S.p.A.:
"Continuing to collaborate with the Antholz Organizing Committee is a natural progression of a journey shared by people driven by passion, dedication, and a common vision for the future. Together, we have made every challenge seem effortless, and we hope to continue in this same spirit through to 2030. Biathlon perfectly embodies our philosophy: strength, endurance, and precision. Being an integral part of such a prestigious event motivates us to keep innovating and to support athletes with the best possible technical products."

Lorenz Leitgeb – President of the Biathlon World Cup Organizing Committee:
"Following the fantastic collaboration with Karpos and Sportful in recent years, I am very pleased that we can continue this partnership into the future. We are proud to have such an excellent partner by our side in the coming years and to continue providing our numerous volunteers with high-quality apparel."

The Biathlon World Cup in Antholz, followed by millions of television viewers worldwide each year, is a highlight of sporting excellence and entertainment. This renewal strengthens a relationship that began in 2019, built on mutual trust and respect.