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25.01.2019 - SPORTFUL AND KARPOS PARTNER WITH ANTERSELVA / ANTHOLZ 2020

25.01.2019 - SPORTFUL AND KARPOS PARTNER WITH ANTERSELVA / ANTHOLZ 2020

Two brands, arising from the same passion for sports, the mountains and nature

25.01.2019 - SPORTFUL AND KARPOS PARTNER WITH ANTERSELVA / ANTHOLZ 2020
An organizing committee that shares the same values and that has transmitted them to the most important winter sports event in the Nordic skiing world. Three partners in a single project, Anterselva/Antholz 2020. Sportful is the product of a great passion for cross-country skiing and cycling and was created with the unwavering goal of making athletes faster, lighter and more protected when practicing the sports they love.

Karpos emerged from this experience and directed its gaze upward, creating garments for those who love to move with speed, lightness and safety in the mountains. These are the elements that will characterize the next Biathlon World Championships, which will bring the Südtirol Arena in Anterselva to life in 2020.

The representatives of these outstanding entities met and immediately felt in perfect harmony: the same values, the same unconditional love for sports and the values they represent.

“Ours is a partnership that emerged naturally,” said Alessio Cremonese, director of Sportful, “with an openness and ease that prove that important collaborations are created first of all in spirit. Then nothing is more genuine than the effort we at Sportful devote to creating the best garments for our athletes, and nothing is more genuine than the professionalism and passion that the organizing committee of Anterselva/Antholz 2020 bring to what we can without a doubt describe as the most important event in the world for biathlon.”

Gioia Cremonese, Karpos brand manager, added, “Providing the 1,500 volunteers with Karpos clothing is like following the projects of our athletes and ambassadors in the Himalayas or in Patagonia or on the challenging walls of the Dolomites. The volunteers are athletes who, like us, enjoy ski mountaineering, mountain biking, trail running or climbing. They want the best for what they do, and that’s why we’ve dedicated the same energy to them as we dedicate to all the best Karpos athletes and ambassadors.”

A collaboration that will bring together Sportful, Karpos and the organizing committee of Anterselva/Antholz in partnership for the next three years, starting with the world championships in 2020. A story that is yet to be written and that will bring great satisfaction to the world of winter sports and beyond.
 
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